About


The Granola Goat is an indie skincare line created with truly natural, whole plant ingredients. Each ingredient is researched and consciously sourced for quality and sustainability. Every recipe is mindfully made, vegan, and granola af. We're proving skincare can be simple, natural, and exceptionally effective.

Liz Cardwell is a lifelong granola girl, lover of tacos, and the sole employee at The Granola Goat (so this is me talking about myself in the third person). As a business owner against consumerism, she believes in keeping things simple and encourages the diy path to skincare and all body/household applications. She also knows some people just aren't into that, and that's cool too. That's why this business was created. 

The Granola Goat proudly supports animal causes and social justice. We donate at least 5% of our monthly gross sales to organizations that promote animal rights and to organizations such as the ACLU and the Southern Poverty Law Center.

Liz Cardwell also produces a podcast with her BFF, Jette Roberts about embracing and loving yourself fully. The content is for 18+, so listen to it here, but not at work, around children, or in the presence of anyone delicate...