The Granola Goat is big into transparency, so we feel you should know what you are paying for. We base our pricing only on the cost of the ingredients, packaging, and labor for the making of the item. Our costs may fluctuate based on the availability of the ingredients, but we will only change our pricing if the costs affect a retail price change of more than 10% (in either direction). Our formula for pricing does not include 'padding' for things like free shipping or constant sales and we hope you understand why we chose to not inflate pricing to offer these things.


Rest assured, we do offer coupons for special occasions, and even have clearance sales whenever needed. However, since our everyday prices reflect the actual cost of the products and no other business expenses, you can be assured you are paying a fair price for our products even without discounts.